Watching racing pushed into the realm of simple entertainment feels wrong. The essence—the speed, the risk, the razor-sharp control—gets lost in setups that lack soul. That loss is what pushes us to create something real.

Awkwardness, obsession, and relentless attention to detail — that’s where the magic happens. We’ve never been satisfied with “good enough,” but we’ve felt the rush of truly immersive racing. We’ve been in setups that look cool, but what really matters is how it feels. It’s not about passing for “pro” or “hip” — it’s about experiencing the track as if it were real.

At Sim Box, it’s not about looking “cool” — it’s about being in control, feeling the road, and experiencing the pure adrenaline of racing, right from your own cockpit.